Harm Reduction Coalition Aotearoa
Harm Reduction Coalition Aotearoa (HRCA) exists to ensure that drug policies are grounded in science and evidence while upholding the principles of harm reduction and human rights.
The eclectic society comprises multidisciplinary individuals, united in a fresh, forward-thinking approach. The brand identity we’ve created captures this optimism and drive towards harm reduction.
Combining a lively, bright green with ample white space creates a fresh, clean and optimistic brand identity.
Forward Thinking
Our design work aimed to inspire a sense of energy while also instilling a sense of gravitas through the choice of a classic serif font.
Guided by vision, clarity, and purpose, we embarked on the journey of creating a modern and elegant editorial design for HRCA right from the start.
