Genre is an independent brand identity and design studio, rooted in creativity, collaboration and an authentic approach.

Proudly based on the Kāpiti Coast, north of Wellington, Genre collaborates with imaginative organisations across Aotearoa New Zealand and overseas.

We specialise in crafting bespoke brand identities, memorable logo designs and engaging editorial design.

We work with businesses, public sector teams and purpose-led organisations seeking strategic design with creativity, character and clarity.

Genre is proudly part of the All-of-Government Creative and Media Services Panel for Design.

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Brand identity crafted from a novel idea

Curious about exploring a new visual identity, launching a rebrand, or collaborating with an independent studio? Reach out to start the conversation.

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